remembering who we are; traders, builders, thinkers
Shaping an inclusive future where African entrepreneurs have the knowledge skills and capacity to trade, thrive and build sustainable economies
Welcome to JBbling Business Portfolio—a platform built on three core pillars: igniting entrepreneurship, advancing trade, and building lasting capacity. We believe economic growth is most powerful when it’s inclusive. That’s why we champion women entrepreneurs and equip small business owners with the knowledge, tools to trade, compete, and build a brighter future.
Entrepreneurs in Africa dream big, yet too many businesses fail due to gaps in knowledge, capacity and trade access.
Our Core Values
01
Heritage
Inspired by Africa’s history of trade, stories, and traditions that shaped African commerce since the 13th Century
02
Innovation
Encouraging creativity, new approaches to solving business challenges, and practical solutions that unlock new markets
03
Empowerment/Inclusion
We believe knowledge is power. Through mentorship and capacity building, we champion creativity, expanded access to opportunity, and forward-thinking solutions that help entrepreneurs adapt, grow, and compete in an evolving global marketplace.
In business, mentorship goes beyond advice; it is one of the most powerful tools for entrepreneurial success. It helps refine strategies, make informed decisions that reduce risk and accelerate growth.
Mentee Testimonial

When Ruddy and I started working together, she had her doubts-mainly about the distance. She’s in Douala, Cameroon, and honestly wondered if virtual mentorship could really work. Wouldn’t face-to-face be better?
But here’s what we both discovered: distance isn’t the barrier we think it is. Connection is what matters.
We went back to the drawing board together-redid her entire business plan, reworked the financials, sharpened her pitch. It wasn’t easy, but Ruddy showed up ready to learn. And when her project got approved? That moment made everything worth it.
What gets me most is how she now presents her business with such clarity-especially its impact in the green sector. She found her voice, her confidence, and honestly, watching that shift happen through the TEF program was beautiful.
To anyone hesitating about mentorship: don’t let fear or distance hold you back. Sometimes the right guidance comes from the most unexpected places.
Believe in yourself and take that step forward.
Ruddy, I’m so proud of you. Keep going, keep growing. We’re all behind you. RUDDY TAKERE, CAMEROON

When Annabel and I started working together, she was in that all-too-familiar place-brilliant business idea, but tangled up in the “how do I actually make this clear?”
But here’s the thing about mentorship: it’s not about having all the answers. It’s about creating space for someone to find theirs.
We worked through her business plan together, sharpened her pitch, got her documents ready. And honestly? Watching her go from “this feels overwhelming” to confidently owning her vision— that’s the part that stays with you.But here’s what we both discovered: distance isn’t the barrier we think it is. Connection is what matters.
We went back to the drawing board together-redid her entire business plan, reworked the financials, sharpened her pitch. It wasn’t easy, but Ruddy showed up ready to learn. And when her project got approved? That moment made everything worth it.
What gets me most is how she now presents her business with such clarity-especially its impact in the green sector. She found her voice, her confidence, and honestly, watching that shift happen through the TEF program was beautiful.
To anyone hesitating about mentorship: don’t let fear or distance hold you back. Sometimes the right guidance comes from the most unexpected places.
Believe in yourself and take that step forward.
Ruddy, I’m so proud of you. Keep going, keep growing. We’re all behind you. ANNABEL MALATA, MALAWI

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